Episode 48 - DPC Marketing Fix: Pick One Patient, Not Everyone
Today we're replaying my coaching conversation with Dr. Jo Ann Beltre, the founder of Wander Caare Pediatrics in Epping, NH. Dr. Jo Ann is a pediatric DPC doctor with more than 20 years of experience across pediatrics, urgent care, and travel medicine, and she just made the leap from urgent care into full-time DPC. We talk about her career path from a National Health Service Corps scholarship through the New Hampshire pediatric practice she grew up in, why she left for urgent care, and what pushed her into DPC. Then we get into the coaching: how flexibility can actually confuse potential patients, why targeted ads work and boosted posts do not, and how to turn your Chamber of Commerce contacts and networking emails into a real follow-up sequence. If you're a pediatrician or a solo DPC doc in a smaller community, this one is for you.
IN THIS EPISODE
Leaving urgent care to go all-in on DPC while digging into savings and doing the honest math
Why "flexible" can also read as "confusing" and how narrowing down actually brings more patients
Home visits, medically fragile children, and finding a niche that is not oversaturated
Meta ads vs boosting posts: the one that works and the one that just spends your money
Turning Chamber of Commerce contacts and networking emails into an actual follow-up sequence
Practice: Wander CARE Pediatrics
Specialty: Pediatric DPC · Urgent Care · Travel Medicine
Opened: 2025 (mobile medicine + brick and mortar in Epping)
CONNECT WITH DR. BELTRE
Website: https://www.wandercarepediatrics.com/
Instagram: https://www.instagram.com/wandercarenh/
Facebook: https://www.facebook.com/wandercarenh
LinkedIn: https://www.linkedin.com/in/jo-beltre-md/
ENJOY THIS EPISODE?
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