Episode 47 - SEO Grew Her DPC in a Month: Dr. Lok's Asheville Playbook
Today we're replaying my conversation with Dr. Catherine Lok, the founder of now Well Woven Direct Primary Care. Catherine went straight from residency into DPC after eight weeks of soul searching in a wilderness survival school, and her first two years have been anything but a straight line. She had six weeks of zero patients when she first opened, then survived Hurricane Helene destroying her clinic and a life-threatening car accident right before her grand opening. What she has built out of all of that is one of the most inspiring practices in the DPC community. We talk about starting from scratch, networking, mutual aid, lab pricing, osteopathic manual therapy, and why women in DPC do things differently. If you're a resident, a med student, or a solo doc looking for a real community, this is the episode for you.
IN THIS EPISODE
Going straight from residency into DPC out of a wilderness survival school in Maine
Six weeks with zero patients, a hurricane that flooded the clinic, and a life-threatening car accident right before grand opening
How networking through BNI, chambers, and integrative colleagues brought Catherine back from the brink
Rupa Health, LabCorp GPO pricing, and why some DPCs are paying 20 times more for the exact same lab
Starting the North Carolina DPC Women's Circle and why competition is the wrong mindset when 30% of NC patients don't have a primary care doctor
Practice: Well Woven Direct Primary Care (formerly RiverRock Clinic)
Location: Asheville, NC 28804
Specialty: Family Medicine (DO) · Osteopathic Manual Therapy · Integrative
Opened: December 2023
CONNECT WITH DR. LOK
New website: https://www.wellwovenmedical.com/
Facebook: Well Woven DPC
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