Episode 43 - What No One Tells You About Leaving Traditional Pediatrics to Open Your Own DPC Practice

Dr. Chelsea Johnson is back on the podcast, four months into her pediatric Direct Primary Care in Liberty, MO. When we last talked, she was two weeks out from opening. Today, she's running her practice, doing weekend locums shifts, consulting for pediatric medical device companies, and prepping her teenage daughter to intern with her over the summer. We get into the surprises of the first four months, the marketing philosophy she's built (60% education about DPC, 40% about her clinic), and the brave clinical decision to take unvaccinated families that most pediatricians in her area refuse. If you're a pediatrician who has ever felt underpaid, undervalued, and stretched thin by corporate medicine, this conversation is your permission slip.

IN THIS EPISODE

• The 60/40 marketing rule: why most of Chelsea's outreach is about DPC itself, not her clinic

• Why she chose to take unvaccinated families when most pediatricians won't

• The surprise of four months in: her practice is mostly teenagers with chronic conditions

• Building multiple income streams while running DPC (locums, telemedicine, medical device consulting)

• Why DPC might be the thing that saves pediatrics

Practice: KidzMD Direct Primary Care

Location: Liberty, MO (Kansas City area)

Specialty: Pediatrics (birth through young adult)

CONNECT WITH DR. JOHNSON

IG:⁠kidzmd_dpc⁠

Website:⁠https://kidzmd.com/⁠

Email:⁠[email protected]⁠

ENJOY THIS EPISODE?

• Leave a review on Apple Podcasts or Spotify

• Share with any pediatrician who is burned out on corporate medicine and wondering if DPC is possible for peds

• Subscribe so you don't miss Chelsea's next check-in in about six to eight months

Just opening your DPC practice? Start with the right systems. 📋 Early Practice Plan is waiting for you. 👉⁠ https://bot.harmonyopsfordpc.com/earlypp-page⁠