Episode 44 - DPC Mastery: Shifting from "Salesy" Marketing to True Patient Service

Today I'm coaching Dr. Maheswari Raja of Flower Mound, TX, an 18-year family physician who just walked away from her seventh job in corporate medicine and is opening Anchor Primary Care later this summer. Dr. Raja is doing what most physicians tell themselves they can't: self-funding her practice, working urgent care shifts twice a week to keep the pressure off, and building the practice she’s been dreaming about since residency. We work through her elevator pitch, the salesy feeling that keeps her from posting, her ideal patient (spoiler: it's her), and the free resources most new DPC docs have no idea exist. If you're pre-launch and trying to figure out how to talk about DPC without cringing, this coaching call is for you.

IN THIS EPISODE

• Why we sometimes feel salesy posting about our own practice, and how to reframe that as service

• The reason we're not actually posting for our family and friends, and who we should be talking to instead

• The elevator pitch formula: pain point + solution, plus a gym membership analogy that lands every time

• Building referral partnerships with pelvic PT, mental health, and nutrition without leading with the ask

• Two free business resources most new DPC docs don't know about (SBDC and SCORE)

Practice: Anchor Primary Care (opening late July / early August 2026)

Location: Flower Mound, TX (Dallas area)

Specialty: Family Medicine · Obesity Medicine · Menopause Care Certified

Experience: 18 years in practice, 7 jobs post-residency

CONNECT WITH DR. RAJA

Instagram: maheswari.raja.md

Facebook: Anchor Primary Care

ENJOY THIS EPISODE?

• Leave a review on Apple Podcasts or Spotify

• Share with any family physician who is pre-launch and cringing at the thought of posting on social media

• Subscribe so you don't miss our six-month check-in with Dr. Raja after Anchor Primary Care opens

Just opening your DPC practice? Start with the right systems.
📋 Early Practice Plan is waiting for you.
👉 https://bot.harmonyopsfordpc.com/earlypp-page